Tag: days sales outstanding

After a standard analysis by CT and S&P Capital IQ of advertising agencies' DSO revealed substantial delay of payments, Asia-based finance executives of the world’s largest ad firms have fought back claiming standard industry billing practices are mitigating factors in collections.

Advertising industry reps took to the front page of the Financial Times to gripe about clients extending payment terms. CT looked at the accounting statements of the largest publicly-traded agencies in Asia and the world to gauge how bad the situation is.

Asian companies were hit by extended days sales outstanding periods between 2011 and 2012, according to an Atradius payments survey. Indian, Indonesian and Chinese companies were impacted most.