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Q&A: Eason Zhang, MINISO’s CFO, on the Chinese retailer’s global expansion

China’s MINISO recently announced its Q1 financial results, at a time when it’s bullish on expanding overseas. CT caught up with the listed firm’s CFO, who discussed capital allocation, cash flow and its partner model.
Q&A: Eason Zhang, MINISO’s CFO, on the Chinese retailer’s global expansion

MINISO was most recently popular across Chinese social media for its collaboration with Korean cartoon beaver character, Loopy, and the Japanese manga series, Chiikawa. The Chinese retailer launched products including stuffed toys, bottles, bags and cleaning wipes, among others, attracting consumers across the nation to their chain stores.

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