Why banks want to know exactly how unhappy you are
Powerful new data analytic platforms are shaking up commercial banking by allowing even smaller banks to compete for billions of dollars in revenues from companies unhappy with the service they are getting from their current providers
High levels of dissatisfaction with financial service providers has left $5 billion to play for among commercial banks in the United States – and fully $2.7 billion of that attrition risk is on the books of the 10 largest US commercial banks.
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