SAP's decision to adopt integrated reporting

Colin Sampson, SAP’s CFO for Asia-Pacific and Japan, on why adopting integrated reporting benefits shareholders.

Jul 29, 2013

Q: When did you adopt integrated reporting?
A: SAP published our first integrated report in 2013 for financial year 2012.

Q: Why did you implement it?
A: At SAP, we have combined our SAP Annual Report and the SAP Sustainability Report. This enables us to highlight the connections between our financial and non-financial performance… It challenges us to consider the connections between our financial performance and our management of natural and human resources. It also demonstrates how actions in one area impact another.

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