Mind share: why non-banks will win the war for market share
Dissatisfaction with high street banks is growing among CFOs and corporate treasurers. Fintechs stand ready to fill the gap, according to the Outlook 2020 survey by East & Partners Asia

In marketing, mind share can be as valuable as market share. Sometimes even more so. Think Hoover, Coke, Band-Aid and Kleenex.
Sign-in to access CorporateTreasurer content.
Please sign in to your subscription to unlock full access to our premium CT resources.
Free Registration & 7-Day Trial
Register now to enjoy a 7-day free trial. Click the link to get started.
Note: This free trial is a one-time offer. You are eligible for one free trial per year.
If you are a treasurer, CFO or senior finance professional at a corporate, please register to the website here.
Questions?
If you have any enquiries or would like a quote for a team or company licence, please contact us at [email protected]. Our subscription team will be happy to assist you.
© Haymarket Media Limited. All rights reserved.
Top news, insights and analysis every Tuesday & Thursday
Free registration gives you access to our email newsletters
for unlimited access to all articles, newsletters