How Marico shaved at least 100bps off financing costs for key distributors
The Indian FMCG is working with the State Bank of India to provide non-recourse working capital financing for key distributors in India. CT explains how.
Managing your distributors is as important as managing your supply chain. For Indian skincare and personal products manufacturer Marico, which distributes to 3.5 million stores throughout the country, this means coming up with a simple system to financially support its key relationships.
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