How China’s army of “daigou” are changing distribution

A platoon of personal shoppers are offering a new option for corporates looking to build their presence in China. But selling via so-called daigou raises several treasury challenges.

By Larissa Ku

Dec 7, 2017

linkedin facebook twitter

Whether it’s baby formula or skin serum, China’s burgeoning middle class need their personal shopping agents, or daigou, to tell them what to buy.

Sign-in to access CorporateTreasurer content.

Please sign in to your subscription to unlock full access to our premium CT resources.

Free Registration & 7-Day Trial

Note: This free trial is a one-time offer. You are eligible for one free trial per year.

If you are a treasurer, CFO or senior finance professional at a corporate, please register to the website here.

Questions?

If you have any enquiries or would like a quote for a team or company licence, please contact us at [email protected]. Our subscription team will be happy to assist you.

Payments Banks & Service Providers Funding & Investment Strategy Risk & Compliance Digitalisation Treasury Themes