Has 'client-centric' service gone too far?

Banks' focus on the customer is admirable, but standardisation is now difficult and the client paradoxically suffers.
Has 'client-centric' service gone too far?

“We don't even go to clients with a solution,” Michael Spiegel, global head of trade finance and cash management for corporates at Deutsche Bank, said during a panel discussion on centralisation at the Swift International Banking Operations Seminar (Sibos) in Dubai last week. “We listen to their needs and then tailor a solution for them.”

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