Exclusive: Bank brand awareness highly valued by treasurers

Ever wondered how treasurers pick their banker? CT discovers it’s not the quality of the suit they’re wearing that matters, but working for a very well-known bank.

By Daniel Flatt

Jul 7, 2014

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Transaction bankers take note. The value of bank brand awareness to corporate treasurers and CFOs in Asia-Pacific is paramount when picking a new banking partner.

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